100% recycled packaging, end of single-use plastic… Packaging manufacturers have a lot to do to change their practices in the light of upcoming regulations. But what role do they really have? Can they impose a model of design and use? Answers from Sébastien Jacques, public affairs manager for Elipso, the professional association representing plastic packaging manufacturers, and Gaëelle Pantin-Sohier, university professor in management sciences at IAE Angers-University of Angers and specialist in the acceptability of innovation in the food sector.